Improving Chat Organization on ChatGPT through Dual Workspaces, Labels, Pins & Bookmarks, Smart Suggestions, and Advanced Search
We’ve all been there, scrolling endlessly to find that one helpful ChatGPT conversation.
As ChatGPT becomes part of users’ daily routines, conversations pile up fast. Without a clear structure, revisiting past chats becomes frustrating. Many users resort to screenshots, notes, or external tools just to keep track.
This raised a key question for us :
How can we turn ChatGPT into a space that feels personal, searchable and organized?
This case study explores how smarter chat history, through better search, structure, and personalization, can help users stay on track and actually reuse their conversations.
"If I can’t find an old chat, I just start a new one, it’s faster."
While users appreciate ChatGPT’s helpful responses, they struggle to revisit important conversations. With no clear system to organize or recall past chats, things quickly become messy.
Same Struggle, Everywhere: From Users to Forums
Across platforms like Reddit and Trustpilot, users consistently report struggling to find, organize, and share past chat.
"I created two separate accounts, one for work stuff, one for personal use."
"Search only works if I remember exactly what I typed. If not, I just scroll forever or give up."
"Sometimes I want to share just one part of a conversation, but I have to copy the whole thing."
"I usually copy useful answers to a Word doc or Telegram so I can find them later."
Inside the Minds of Our Users
While users appreciate ChatGPT’s helpful responses, they struggle to revisit important conversations. WTo design a more organized and reusable chat experience, we explored how different types of users interact with ChatGPT. Whether they were task-focused or spontaneous, all faced a common challenge: keeping track of valuable information across conversations.ith no clear system to organize or recall past chats, things quickly become messy.
Daniel –
The Multitasker
35 | Office employee
If I got a good answer, I should be able to find it later, not waste time asking again.
He uses two accounts for work and personal use but doesn’t rename chats, making it hard to keep track. Helpful responses are sent to Telegram or pasted into notes, yet he often rewrites prompts because old ones are hard to find. With a cluttered chat history and no way to share just part of a conversation, he needs separate spaces, filters, and a way to bookmark or highlight key messages.
Lena – The Spontaneous Doer
28 | Salesperson
GPT gives great answers, but I wish it were easier to go back to something I saw before.
She uses mainly for personal tasks and deals with them in the moment. She relies on intuition and usually starts a new chat rather than revisiting old ones. When something is useful, She takes a screenshot or copies the content. However, she often struggles to find past responses, scrolling takes too long. She uses tools as needed, without a long-term plan. She needs a quicker, more reliable way to save and access important content.
What Others Do Well And Where AI Chats Still Fall Short
We compared ChatGPT with other AI Chatbots and productivity tools to see what features they’ve nailed and where they still struggle. This helped us identify inspiration points as well as clear opportunity gaps.
Structure Without Overhead
We mapped dozens of ideas and prioritized them by impact and effort. “Our goal was simple: give users lightweight ways to stay organized, without adding complexity.”
These solutions were grounded in user needs but designed to blend into existing flows,
not disrupt them.
Smart Suggestion
Advanced Search