A User-Centered Redesign of iba’s Web Experience
iba is a practice-oriented university offering dual study programs that combine academic education with real-world professional experience. Its mission is to prepare students for successful careers by closely connecting theory and practice.
Following the brand redesign, which introduced the circle as the core element of the brand identity, I translated this concept into the UI redesign. The web experience was modernized through a refined color palette, updated typography, and a cohesive icon system, creating a consistent and intuitive visual language across the platform.
A set of button components illustrating default, hover, pressed, and disabled states to ensure a consistent and accessible user experience.
Enhanced User Efficiency Through Streamlined Layout
The redesigned UI reduces excessive scrolling by streamlining content and presenting key information with minimal text, enabling users to grasp essential details quickly. Additionally, the use of relevant icons visually represents important information, allowing users to understand content at a glance and navigate more efficiently.
