UX/UI Design, Visual Design
Case Study
January 2025
Splitwise is a financial app designed to simplify expense tracking and cost-sharing among friends, family, or roommates.
It allows users to easily split bills, track shared expenses,
and settle balances, whether for group trips, household expenses,
or casual outings. With features like automatic calculations, reminders for payments, and integrations with payment platforms, Splitwise ensures transparency and convenience in managing shared finances.
The freemium version of SplitWise imposes significant limitations, such as restricting users to only three expenses per day. Additionally, the premium offering is presented in a way that feels intrusive, discouraging users from upgrading and leading to a decline in conversion rates.
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